Nexo is reentering the U.S. market and relaunching its Yield, Exchange, Loyalty, and Credit Line products through what it describes as a compliant framework built with regulated partners. Trading infrastructure for the rollout is being provided by Bakkt, the publicly listed U.S.-based digital asset platform. The company exited the U.S. in late 2022 following regulatory disputes tied to its Earn Interest Product, but now says its return reflects a recalibrated approach aligned with evolving regulatory standards and institutional expectations.
The U.S. offering includes fixed and flexible yield programs, an integrated crypto exchange, crypto-backed credit lines designed to provide liquidity without selling digital assets, and fiat on- and off-ramps via ACH and wire transfers. Co-Founder Antoni Trenchev has linked the return to a more favorable policy environment for digital assets, while the company frames the move as part of a broader global expansion that includes the acquisition of Argentina-based Buenbit and several high-profile sports sponsorships. Nexo cited $11 billion in assets under management and more than $371 billion in processed transactions globally as it rebuilds its U.S. presence.
