Flex Secures $60M to Expand Financial Platform and Launch Elite Card for Mid-Market Owners

Flex has raised $60 million in a Series B round led by Portage, bringing its total equity financing to $105 million. The funding follows an earlier $200 million debt raise and $25 million equity infusion, supporting a year of rapid expansion in which revenue quadrupled and total annualized payment volume climbed from $1 billion to $3 billion. The company serves high-net-worth business owners generating between $3 million and $100 million in annual revenue, a segment that employs roughly 40% of the U.S. workforce. 

Flex is developing a unified system that consolidates business and personal financial management and is rolling out AI-led tools across lending, payments, expense management, and an ERP tailored to mid-market firms. CEO Zaid Rahman said, “Our mission is to build the private bank ambitious business owners have always deserved.”

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The raise coincides with the launch of Flex Elite, an invite-only consumer card positioned as a rival to the Amex Centurion and designed to extend the company’s integrated financial model into personal spending. Flex’s business credit card, offering a 60-day float, has been a significant driver of adoption, often leading customers to shift banking, payments, and working-capital needs onto the platform. 

Investors say the company is capturing strong market momentum as financial tools consolidate. Jake Bodanis, partner at Portage, said, “Flex is building a category-defining financial institution,” noting the segment’s substantial unmet demand. Flex aims to create a full financial stack for mid-market owners, enabling them to manage and transfer wealth through a single system.

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