At the heart of every successful company is the grit, decisiveness, and entrepreneurial spirit of its founders.
Greg Friedman co-founded Peachtree Group with the vision to identify and capitalize on opportunities in commercial real estate. From the start, he and his partners built a company grounded in risk-taking, tough decision-making, and a drive to succeed. These values were crucial during pivotal moments, like the Great Financial Crisis and the pandemic, where they identified unique opportunities that accelerated their growth.
Under Greg’s leadership, Peachtree has rapidly evolved into a vertically integrated powerhouse, managing billions in capital across acquisitions, development, and lending. The company doesn’t just invest—it builds, grows, and strategically navigates every facet of the real estate market to create value at every turn.
Peachtree’s operations span across the entire capital stack, with a comprehensive ecosystem that includes hotel management, development, and lending businesses. Their focus on building a diversified, resilient portfolio has been key to navigating volatility in the market.
What keeps your business strong when markets shift?
