Imprint has raised $150 million in a Series D funding round that values the New York–based fintech at approximately $1.2 billion, pushing the company into unicorn territory. The round was led by Khosla Ventures, with participation from Thrive Capital, Ribbit Capital, Kleiner Perkins, Hedosophia, Spice Capital, and Timeless. The financing comes amid rising demand from major brands seeking alternatives to legacy bank-issued co-brand credit card programs.
Founded to reimagine co-brand cards as long-term loyalty infrastructure rather than standalone financial products, Imprint has grown rapidly as brands look for more control over customer data, rewards, and engagement. Over the past year, the company reported 200% growth in its cardholder base and launched new partnerships with Rakuten, Booking.com, Crate & Barrel, and Fetch.
Co-Founder and CEO Daragh Murphy said the new funding will support Imprint’s push beyond traditional credit cards into a broader loyalty platform that integrates payments, rewards, and personalization. The company plans to expand into additional financial products, invest in automation and AI, and scale its proprietary issuing and processing infrastructure. As brands continue to shift away from bank-led programs, Imprint is positioning itself as the technology layer that allows companies to own the customer relationship from transaction through long-term retention.
