ShopMy, a platform focused on creator marketing, has raised $77.5 million in a Series B funding round. The round was led by Bessemer Venture Partners and Bain Capital Ventures, with participation from Menlo Ventures, as well as previous investors Inspired Capital and AlleyCorp. The new investment will allow ShopMy to expand its capabilities and extend its reach across various verticals. The company has transformed creator marketing from an intangible brand-building activity into a measurable, performance-driven channel. ShopMy combines creator partnerships, affiliate marketing, and paid content with progressive automation features. Among these is the Lookbooks tool, which automates product gifting to over 190,000 recipients, reducing both time and waste.
The impact is significant, with brands driving over $352 million in sales, yielding a 5x return on investment. Over 100,000 creators now contribute to ShopMy's performance-driven model, delivering commission-based revenue for brands. "By combining the authenticity of creator content with the precision of performance marketing, we're empowering brands to transform creator partnerships into a scalable performance engine," said Harry Rein, ShopMy's co-founder and CEO. Further, Rein stated, "This funding allows us to continue empowering brands to unlock the full potential of creator-driven commerce." With trusted names like Lululemon, Nordstrom, and Dior already leveraging the platform, ShopMy's ability to combine authentic influence with measurable results is reshaping how brands approach creator partnerships.
