Business executives are increasingly optimistic about the future, particularly regarding the role of digital technology in driving operational improvements and growth. A global survey of 2,500 executives by Capgemini reveals that digital transformation is viewed as critical to achieving sustainability goals and enhancing long-term competitiveness. The report identifies three key priorities for 2025: growth outlook, cost efficiency, and strategic investment. While 62% of organizations remain optimistic about growth prospects, 56% are focusing more on cost reduction than revenue generation. Despite this, half of the surveyed companies plan to increase investments in efficiency and competitiveness. Notably, AI and generative AI dominate the technology investment agenda, with 74% of leaders prioritizing these advancements.
U.S. companies are particularly focused on these technologies, with 81% planning to allocate substantial resources to AI. Cloud computing and data analytics also rank highly among the technologies being pursued. Regional differences in tech spending are evident, with U.S. companies outspending their European and Asia-Pacific counterparts. U.S. organizations are expected to allocate 1.45% of annual revenue to tech investments, creating a $165 billion investment gap compared to Europe. As businesses prepare for 2025, the focus should be on leveraging technology to stay ahead.
