The KPMG CEO Outlook 2024 report reveals that U.S. CEOs are increasingly prioritizing cybersecurity and artificial intelligence as key components of their business strategies, driven by rising cybercrime and AI-related threats. According to the study, 69% of U.S. CEOs have increased investments in cybersecurity to address AI risks, while 51% are focused on integrating generative AI (GenAI) into their operations despite concerns about economic uncertainty and regulatory challenges. CEOs also highlight geopolitical and economic risks, with 74% adjusting their growth strategies in response to these interrelated threats.
Beyond cybersecurity, CEOs are making long-term investments in AI and mergers and acquisitions to spur growth. The report notes that while 68% of CEOs consider GenAI a top priority, many face challenges in data readiness and workforce upskilling. Additionally, 57% of U.S. CEOs plan to pursue M&A opportunities after 2025, signaling a cautious approach amid market uncertainties. KPMG LLP, a leading professional services firm, emphasizes the importance of strategic positioning and governance as organizations navigate this volatile landscape, helping CEOs unlock sustainable value from their technology and growth initiatives.
